Corporations funding the Homosexual Agena
PlanetOut and Blue Mountain Proudly Present Pride Cards
SAN FRANCISCO and BOULDER, Colo., June 23 /PRNewswire/NEWSdesk —
PlanetOut Corporation ( www.planetout.com ; AOL Keyword: PlanetOut), the number one online community of gay, lesbian, bisexual and transgendered people, and Blue Mountain Arts, Inc. www.bluemountainarts.com , the number one shopping site on the Internet, have teamed up to commemorate Gay Pride Month with an exclusive series of animated electronic greeting cards.
Throughout June and July, the Blue Mountain website will present a Pride area where customers can choose from a colorful array of musical cards to send over the Internet at no charge. The area will be accessible from PlanetOut’s own Pride Pages and will offer eclectic e-greetings featuring fun-loving characters drawn by Alison Bechdel, creator of the popular Dykes to Watch Out For(TM) comic strip and book series. The selection will also include nearly a dozen other cards with everything from flashing rainbows to prancing peacocks that invite recipients to “share the pride” and show their “true colors.”
“Blue Mountain is excited to offer these pride cards to PlanetOut’s 245,000 registered members and over 500,000 unique visitors, and gay and lesbian people and their families and friends across the Internet,” says Jared Schutz, VP of Business Development at Blue Mountain. “These cards are a great way for our members to share Gay Pride with their friends and family,” says Megan Smith, PlanetOut’s president and CEO. “Gay men and lesbians are hungry for merchandise that reflects and include their lives. Blue Mountain’s teamwork with PlanetOut to include Pride e-cards meets that need perfectly.”
With millions of people geared up to celebrate at Pride parades and events across the globe, June and July represents the prime time to tap into the rapidly growing gay and lesbian consumer market. And because these electronic messages are personalized, free, and easy to send, they’re sure to appeal to baby dykes and gay Republicans alike.
Says Smith: “Now everyone can send a little something to the gay, lesbian, bi and trans people in their life which might include a boyfriend, a girlfriend, your best friend, the drag queen upstairs, the gay girl next door, your mother, your brother. This year commemorates the 30th anniversary since Stonewall. These wonderful e-cards are a light and fun reflection of the tremendous progress that our community has made towards inclusion and recognition over those 30 years.”
About PlanetOut
PlanetOut Corporation, founded in 1995, is the number one online community of gay, lesbian, bisexual and transgender people worldwide. Based in San Francisco, and with offices around the U.S. and in Canada, PlanetOut offers news, entertainment, travel, personal finance, shopping, directories, chat, message boards and personals to its audience of 245,000 registered members and 500,000 unique monthly visitors. Find PlanetOut at www.planetout.com or AOL Keyword: PlanetOut.
About Blue Mountain
Blue Mountain Arts website offers free electronic greeting cards for every holiday and occasion, with a selection of cards for nearly every day of the year. With more than 2,000 animated, musical cards available on the site, you can find anything from a traditional Valentine’s Day card to the celebration of National Pigs Day! Blue Mountain Arts strives to be multicultural, with cards for all religions and races. There are also Spanish and French versions of the popular website at www.monteazul.com and www.montbleu.com.
NOTE: PlanetOut and PNO are registered trademarks of PlanetOut Corporation. Blue Mountain and Blue Mountain Arts are registered trademarks of Blue Mountain Arts, Inc. All other trademarks belong to their holders.
SOURCE PlanetOut Corporation
Web site: http://www.planetout.com
CONTACT: Leigh Anne Varney of Varney Business Communications, 415-387-7250, or lavsfo@wenet.net, for PlanetOut Corporation; or David Mejias, Media Relations Coordinator of Blue Mountain Arts, 303-449-0536, or david@bluemountain.com
gfn.com (The Gay Financial Network) Strikes Nine New Partnership Deals
EDGAR Online, TheStreet.com and Others See gfn.com as the Route for Foray into Gay Market
NEW YORK, June 22 /PRNewswire/NEWSdesk — gfn.com, The Gay Financial Network http://www.gfn.com , the leading online provider of financial and business news to the gay and lesbian community, today announced nine partnerships with Web sites dedicated to financial and career-related information: EDGAR Online Inc. (Nasdaq: EDGR), Eployment.com, Final Bell, 401Kafe.com, IPO.com, Microcap1000.com, ScreamingMedia.net, TheStreet.com (Nasdaq: TSCM) and vaultreport.com. As part of the agreements, gfn.com will feature the partners’ proprietary content on its network, participate in cross-promotions, and share revenue with most of the partners. The agreements, designed to serve the gay and lesbian community, are unprecedented for each of these major partners.
“This is the first time that any of these companies are courting the gay and lesbian consumer,” said Jeffrey L. Newman, President and Chief Operating Officer of gfn.com. “As the only company online devoted solely to providing gays and lesbians with financial information and services, we’ve found our niche and are rapidly expanding our products and services.”
Newman adds: “gfn.com is seeking to partner with top-tier companies that want to reach this traditionally underserved niche. Every company has gay and lesbian customers and should be targeting them as a distinct market and addressing their unique needs.”
“The essential SEC data provided by EDGAR Online for investors and business professionals will greatly enhance the experience on gfn.com, already a trusted online financial resource for the gay community,” said Jay Sears, Vice President of Marketing and Business Development, EDGAR Online, Inc. “We’re pleased to introduce our services to gfn.com’s members, who represent one of the most desirable demographics on the Web.”
“Teaming up with gfn.com provides TheStreet.com with a previously untapped audience for our award-winning financial news,” said Brendan Amyot, Vice President and General Manager, Consumer Markets for TheStreet.com. “The partnership brings TheStreet.com’s timely, high-quality investment coverage to gay investors.”
The partners include:
— EDGAR Online — the leading commercial provider of free and premium access to U.S. Securities & Exchange Commission (SEC) filings and related business intelligence on the Internet. EDGAR Online www.edgar-online.com provides state-of-the-art management tools to quickly target relevant information from the SEC.
— Eployment.com — a revolutionary technology that confidentially profiles, matches and connects professionals with the best hiring companies. Eployment.com is specifically designed for the currently employed professional too busy to work on their career. It also works for the professional actively seeking their next position.
— Final Bell — a monthly stock-market simulation site that allows users to practice online investing skills and strategies while competing for prizes. Final Bell allows users to experiment and learn the stock market without risk. Final Bell is owned by Sandbox, a leading sports simulator.
— 401Kafe — the first and leading online investment advisor to serve the needs of 401(k) participants. The service provides education on 401K plans, answers to questions about 401K issues, and community conversations.
— GAYWORK.com — a job search/job listing service for equal opportunity employers. GAYWORK.com brings together the most progressive and forward thinking employers with the most talented and creative individuals. 10% of all proceeds from GAYWORK.com will go to charitable organizations that include fighting discrimination in the workplace and HIV research and prevention.
— IPO.com — a site that hosts prospectuses and private placement memoranda from a wide range of companies that seek capital. Documents provided by companies seeking investment are viewed online at www.ipo.com or downloaded from the web site. Investments include Initial Public Offerings, Private Placements and other financing vehicles.
— MicroCap1000.com — a multimedia provider of online news and financial information services to the investment community and MicroCap companies. The company provides comprehensive, Internet-based electronic publishing of unique content on the MicroCap sector; online investor relations services; e-commerce Web site design and fulfillment capabilities; and broadcasts over the Internet through video-streamed netcasts for various programs.
— ScreamingMedia.net — a technology that aggregates, filters and seamlessly “streams” customized, real-time news content to corporate, special-interest and vertical market Web sites. Web sites use ScreamingMedia’s technology to drive traffic with continuously updated, customized news. Through the use of advanced filtering technology, the company offers content from 35 newswires and 2,000-plus news sources from around the world, including: The Associated Press, New York Times Syndicate, Knight-Ridder, M2 Communications and UPI.
— TheStreet.com — a leading Web-based provider of original, timely, comprehensive, and trustworthy financial news and commentary. TheStreet.com www.thestreet.com was founded in 1996 and is based in New York City, with bureaus in San Francisco and London. TheStreet.com’s editorial team, with more than 50 experienced financial journalists and two dozen outside contributors, publishes approximately 40 original news stories and commentaries every business day, including columns by James J. Cramer, Herb Greenberg and Adam Lashinsky.
— vaultreports.com — a site that offers job seekers revealing information about major corporations and law firms, including current company activities, work environments, and secrets on “curveball” interview questions and tactics. It also provides a free online job listing service and a proprietary online recruitment service that matches job openings.
About gfn.com
Launched in 1998, gfn.com (the Gay Financial Network) is the leading online resource devoted to the unique financial needs of the gay and lesbian community. The free site exclusively provides daily and weekly comprehensive business and financial news and information, as well as a variety of specially tailored financial and investment services. In addition, through a partnership with GAYBC, gfn.com President Jeffrey L. Newman delivers a daily radio show on gay and lesbian financial issues and writes a free, exclusive daily commentary on Wall Street. The company’s headquarters are located in New York City. gfn.com was found by Walter Schubert, a third generation member and first openly gay member of the New York Stock Exchange.